In a significant boost for entrepreneurship, UAE-based startup Verbatica has raised $700,000 in angel investments. This funding will enhance its educational platform for teaching English and Arabic. Verbatica plans to make a big impact in the Middle East and North Africa (MENA) market. Additionally, the company is preparing for a $2 million funding round in November 2024. It also aims to expand its services into Indonesia and other parts of Asia.
Adaptive AI and Teacher Insights: A Winning Combination
Verbatica, co-founded by Nikita Savilov and Nikolay Morozov, combines insights from over 100 active teachers with adaptive AI. Savilov, an MGIMO alum with more than ten years at Skyeng, and Morozov have developed a platform supporting both independent and teacher-assisted learning. This approach provides learners with valuable resources like dictionaries and flashcards.
Introducing the Language Quotient (LQ)
A unique feature of Verbatica’s platform is its Language Quotient (LQ). This tool evaluates proficiency in five areas: reading, listening, writing, speaking, and cultural understanding. Additionally, it integrates cultural elements such as books, films, customs, history, slang, and social media. Thus, learners receive a well-rounded and contextual learning experience.
Strategic Launch and Market Insights
Verbatica will start demo testing on August 15, with an official launch at the end of August. This timing aligns with the academic year, maximizing user engagement. CEO Nikita Savilov highlights the UAE’s diverse population and strong demand for language learning as key factors. Notably, Russians were among the top three property buyers in the UAE in early 2024, showing a high demand for English and Arabic skills.
Future Prospects and Entrepreneurial Vision
Verbatica’s vision goes beyond the MENA region. The startup plans to expand into Indonesia and across Asia. The upcoming $2 million funding round in November 2024 will support its growth and innovation.
In conclusion, Verbatica’s successful fundraising and strategic plans demonstrate the dynamic nature of entrepreneurship in education. Leveraging AI technology and teacher expertise, the company is set to transform language learning and make a global impact. Stay tuned for updates on Verbatica’s journey and future developments.