Growdash Secures $1.8M to Lead Martech Expansion in MENA
Founded by former Talabat employees, Growdash collaborates with over 300 restaurant brands, spanning 4,000 locations.
UAE-based marketing technology startup Growdash has secured $1.8 million in seed funding. This funding round was led by Oryx Fund, a MENA-focused investment fund, and Oraseya Capital, the venture capital arm of the Dubai Integrated Economic Zones Authority (DIEZ).
Growdash’s Mission
Founded by Sean Traviskis and Enver Sorkun, former employees of Talabat, Growdash aims to provide advanced marketing solutions for restaurants. The platform helps marketing and operational teams build, execute, and manage growth strategies across digital sales channels. Moreover, the company collaborates with over 300 restaurant brands, spanning 4,000 locations in the UAE, Kuwait, and Qatar.
Funding Round Details
Both debt and equity investors participated in this round, showing strong confidence in Growdash’s business model. Enver Sorkun, CXO of Growdash, stated, “With our seed financing, we will accelerate our product roadmap, focusing on machine learning and building innovative features aligned with our methodology: insight, decision, action.”
Expanding Reach and Services
With the new funding, Growdash plans to scale its operations and, consequently, reach more restaurants across emerging markets. Additionally, Sean Traviskis, CEO of Growdash, mentioned, “We will open our technology to restaurants in Saudi Arabia later this year and, furthermore, seize the first-mover opportunity in Central Eastern Europe.”
Bridging the Financial Inclusion Gap
Growdash is committed to bridging the financial inclusion gap for restaurant businesses. By offering advanced analytics and business intelligence tools, the platform empowers restaurants to manage their growth efficiently. This financial inclusion is essential for empowering businesses and fostering economic growth in these regions.
Future Prospects
The future looks bright for Growdash as it continues to innovate and expand its services. Additionally, the company plans to introduce features such as investment options, financial planning tools, and additional currency accounts. With this funding, Growdash is well-positioned to become a leading marketing technology provider in the region.
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